Google Analytics is a powerful tool for tracking and analyzing website traffic. It allows users to identify trends and patterns in their website usage, which can be used to inform marketing and other decisions. A default “medium” is a type of referral source that is automatically identified by Google Analytics. Non-default mediums are those that are not automatically identified and must be manually configured.
Definition of Default “Medium”
A default “medium” is a type of referral source that is automatically identified by Google Analytics. This includes organic search, direct traffic, referral traffic, and email traffic. These are the four main types of referral sources that are tracked by Google Analytics and are considered default “mediums”.
Types of Non-Default Mediums
The other types of referral sources that are not automatically identified by Google Analytics are known as non-default mediums. These include social networks, paid search, referral campaigns, and custom campaigns. Social networks refer to traffic from social media platforms such as Facebook, Twitter, and Instagram. Paid search refers to traffic from search engine marketing campaigns. Referral campaigns refer to traffic from other websites that are referring visitors to the website being tracked. Custom campaigns are campaigns that are created and tracked by the user.
In conclusion, Google Analytics tracks four default “mediums” which are organic search, direct traffic, referral traffic, and email traffic. Non-default mediums are those that are not automatically identified and must be manually configured. These include social networks, paid search, referral campaigns, and custom campaigns. Understanding the differences between these types of referral sources can help users get the most out of their Google Analytics data.
